Ten years ago, two sisters from South Wales embarked on a journey that would transform their lives and the beauty industry. Starting from a modest garage, they founded Spectrum Collections, a company that has since achieved remarkable success, generating millions in sales annually. This year alone, they have sold over two million makeup brushes and accessories, with UK sales surpassing £2.5 million.
Co-founder Sophie Pycroft attributes much of their success to a distinctive approach that prioritizes affordability without compromising quality. The brand targets a broader audience by offering vibrant, synthetic makeup brushes at accessible price points.
Reflecting on the early days in their garage, Sophie noted the nostalgia of those moments, emphasizing that they were unaware of the path ahead. This uncertainty sparked their creativity and ambition.
Previously engaged in photography and website design, Sophie and her sister Hannah found inspiration while working alongside makeup professionals at various events. Their conversations led to an epiphany: there was a gap in the market for colorful, high-quality brushes that didn’t carry exorbitant price tags.
To achieve this, they opted for synthetic materials rather than traditional animal hair brushes. This choice not only reduced costs but also aligned with emerging consumer preferences for vegan and cruelty-free products.
Spectrum Collections prides itself on maintaining ethical production standards. The sisters conduct biannual audits of their suppliers in China to ensure compliance with labor and environmental regulations.
Their marketing strategy capitalizes on social media platforms, where they collaborate with influencers who resonate with their target audience. This approach has helped establish Spectrum as a go-to brand among both professional makeup artists and everyday consumers.
Despite initial enthusiasm for bold designs, recent economic challenges have shifted customer preferences towards more sustainable purchases. Sophie acknowledges this change but remains committed to innovating within their product lines to meet evolving demands.
Looking ahead, the company is focused on expanding its footprint globally; currently, 60% of its business is based in the UK, 30% in the United States, and 10% spread across Canada and other regions.
As Spectrum Collections continues to grow, the bond between Sophie and Hannah remains at the core of their business model. They emphasize teamwork as crucial to their venture’s success and are determined to keep operations rooted in Wales.
“Working with each other is the best part of the business,” Sophie stated confidently. Their shared vision reinforces their commitment to creating innovative beauty products while staying true to their values.
With plans for further global expansion and a focus on unique product offerings, Spectrum Collections is poised to maintain its trajectory as a leader in the beauty industry.
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