With just one day remaining until the election, the race for the White House is deadlocked, both nationally and in crucial battleground states. The polls are so close that either Donald Trump or Kamala Harris could potentially be just two or three points away from a comfortable victory.
The economy remains the top concern for voters. Although unemployment is low and the stock market is thriving, many Americans are grappling with rising prices. Inflation has reached levels not seen since the 1970s, prompting Trump to challenge voters with the question:
“Are you better off now than you were four years ago?”
In 2024, global trends show voters frequently ousting the ruling party, largely due to high post-Covid living costs. Currently, only 25% of Americans express satisfaction with the country’s direction, while two-thirds have a pessimistic view of the economy.
Harris has positioned herself as a change candidate, but her association with the unpopular Biden complicates her efforts.
Despite facing significant challenges—including fallout from the January 6 Capitol riot and various legal troubles—Trump’s support has remained stable at or above 40% throughout the year. Many Republicans view his legal battles as a political witch-hunt, providing him leverage among undecided voters.
Elections often hinge on emotionally charged issues. Democrats are banking on abortion rights, while Trump emphasizes immigration. Following record encounters at the border, polls indicate that voters trust Trump more on immigration issues, particularly among Latino communities.
Trump’s ability to connect with individuals feeling overlooked has shifted traditional Democratic strongholds toward Republican allegiance. His focus on rural and suburban turnout could counterbalance potential losses among college-educated moderates.
Harris is leveraging fears surrounding a potential Trump return, branding him as a “fascist” and a threat to democracy. A recent Reuters/Ipsos poll revealed that 80% of Americans feel the nation is spiraling out of control. She aims to present herself as a candidate of stability, especially to moderate Republicans and independents.
This election is historic as it follows the Supreme Court’s reversal of Roe v. Wade, making abortion rights a pivotal issue driving voter turnout. With ballot initiatives in 10 states, including swing state Arizona, Harris may benefit significantly from heightened engagement among women voters.
As campaigns heat up, it’s evident that both candidates face unique challenges and opportunities that could shape their paths to victory in this tightly contested race.
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