Oxford Street has officially illuminated its annual Christmas lights, becoming the first major London display to be turned on for 2024. This enchanting display features over 300,000 LED stars, which are approximately 75% more energy efficient than traditional lighting options.
This year’s event kicks off a series of festive celebrations on Oxford Street, including a collaboration with Great Ormond Street Hospital’s GOSH Charity. Business groups are optimistic that the stunning lights will provide a much-needed boost to retailers as they prepare for the busy Christmas trading period over the next seven weeks.
“The lights not only brighten up Oxford Street but also bring joy to the community,” stated a local business owner.
In addition to the dazzling lights, various events are planned throughout the season. Highlights include:
With these festive activities, Oxford Street aims not only to attract visitors but also to foster a sense of community during this special time of year.
As businesses gear up for the holiday season, all eyes will be on how this beautiful display influences foot traffic and sales in one of London’s most iconic shopping districts.
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