Media and Culture Abandon X: What's Really Happening
The Break with X: The Media and the World of Culture Move Away The move to abandon Twitter, now known as X, is gaining momentum among media and cultural institutions.
Over the past two years, Twitter has undergone a radical transformation under the direction of Elon Musk, who acquired it for $44 billion. This change has led not only to a name change to X, but also to a rethinking of the platform’s policies. Recently, the relationship between Musk and Donald Trump has reignited the debate on the content distributed on this social network, generating strong reactions from the media and institutions.
One of the most significant decisions was that of the Guardian, which announced its exit from X, citing the spread of “alarming content.” This action is not an isolated case; many other news organizations in Europe and the United States have taken similar paths. Additionally, cultural institutions like the Berlin Film Festival have spoken out against the platform, demonstrating the breadth of protests in the cultural world. In the United States, celebrity fans like Taylor Swift have migrated to alternative platforms like Bluesky, while several celebrities have deactivated their accounts, including Oscar-winning actress Jamie Lee Curtis. In Italy, the situation has intensified after Musk’s recent statements regarding the judges of the Rome Court. Artists such as Piero Pelù and Elio e Le Storie Tese have publicly expressed their dissent, calling X a “cesspool”. Even politicians such as the European Parliamentarian Sandro Ruotolo have decided to abandon the platform in protest.
Despite the many criticisms, there are also voices that invite to stay on X to continue the dialogue. The economist Leonardo Becchetti has underlined the importance of the comparison to promote ideas of social progress. Even the account dedicated to poetry has reminded that culture must be passed down to future generations. Across the Channel, the Guardian’s position was clear: “X is a toxic media platform,” say representatives of the newspaper, which manages more than 80 profiles with approximately 27 million followers. This criticism joins those expressed by various French newspapers such as Le Figaro and Le Monde, which denounce how Musk exploits content without adequate compensation. Growing dissatisfaction with X calls into question not only the future of the platform itself but also the role of social media in the global information landscape. The direction X takes in the coming months will be crucial to understanding whether it can regain the trust of users or whether it will continue to see a growing exodus to more ethical and responsible alternatives.
The Break with X: The Media and the World of Culture Move Away The move to abandon Twitter, now known as X, is gaining momentum among media and cultural institutions.
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