The Pirelli Calendar, an icon of beauty and sensuality, is renewed for 2025, celebrating the diversity of bodies and genders. This year, abandoning traditional conventions, the project focuses on a contemporary and natural representation of the human body, giving life to shots that enhance the uniqueness of each individual.
Under the lens of American photographer Ethan James Green, the wild beaches of the Historic Virginia Key Beach Park in Miami become the stage for this new visual narrative. Flanked by former US Vogue fashion editor Tonne Goodman, Green wanted to capture the essence of life in an authentic way, letting the shots emerge naturally.
Green emphasized that his goal was to create a contemporary update of classic images, creating photographs that are both timeless and timeless. The calendar’s cast includes household names like Padma Lakshmi, John Boyega, and Jodie Turner-Smith, along with non-binary talent like Hunter Schafer and Connie Fleming. These individuals not only represent a variety of ages and backgrounds, but they also bring rich and meaningful personal histories.
Former model Padma Lakshmi shared her excitement about the diversity in the calendar, saying that the representation is a clear sign of modern times. She also spoke about her personal experiences with self-acceptance and fighting against societal beauty norms. The vision of Pirelli Executive Vice President Marco Tronchetti Provera reflects a long tradition of merging art and industry. He said that this new calendar is not about sending specific messages but rather celebrating artistic freedom.
“Beauty has no gender or age,” said Provera, stressing the importance of considering the calendar as an artistic object rather than a simple commercial representation.
With its 61st anniversary, the Pirelli Calendar continues to challenge convention and promote values of inclusivity. This edition is not just a celebration of nudity; it is a tribute to diversity in all its forms. The bold choice of subjects suggests a future where beauty is seen through a broader lens, embracing every body and every story. With such changes underway, the world of fashion may finally be moving into a new era of acceptance and celebration of the true essence of humanity.
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