Nissan, one of Japan’s leading automakers, has revealed a restructuring plan that includes cutting 9,000 jobs globally and cutting production capacity by 20%. This decision comes at a critical time, in response to a substantial drop in sales that has hit the company.
The automaker described the current situation as “serious,” stressing the urgency of action to restore competitiveness in the market. Among the measures taken, Nissan also plans to sell 10.02% of its shares in Mitsubishi Motors, reducing its stake from the current 34%.
The Japanese company stressed the importance of these strategies to address global challenges and reposition itself in the struggling automotive sector. Nissan also lowered its earnings and revenue forecasts, marking a difficult time not only for the company but also for the global auto market.
These changes reflect a broader trend in the automotive industry, characterized by increasing competitive pressure and the need to adapt to a rapidly changing landscape. Companies must now address challenges such as vehicle electrification and changing consumer preferences. In conclusion, as Nissan prepares to implement these drastic measures, it remains to be seen how these actions will affect its future and that of the entire automotive industry. The company will have to work hard to regain consumer trust and set a new course towards sustainability and innovation.
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