Younger generations tend to prioritize experiences such as travel and entertainment rather than the accumulation of material goods, according to the Acri Ipsos report. This study highlights how savings priorities have changed in response to new needs and desires. Older individuals are more focused on the future, trying to save to face unexpected events and medical expenses, with percentages reaching 61% and 50% respectively. Their focus is mainly on financial security. In contrast, young people are currently saving to enjoy experiences in the present, as demonstrated by the fact that 28% of Generation Z and 29% of Millennials dedicate themselves to this type of expenditure.

Analyzing the attitudes to saving between different generations, we observe that, although the desire to save is still strong, there is a widespread perception of a reduced ability to do so. In fact, a third of Italians believe they are able to put aside less money than their parents. This feeling is particularly strong among the over 50s, where 36% recognize the value of savings passed down by the family but also feel a significant change in their ability to accumulate funds. The financial crises since 2008 and the constant decrease in purchasing power have contributed to this feeling.

Furthermore, many savers today approach the issue without clear planning or defined goals. Although there is an interest in saving money, the determination needed to follow a coherent plan is often lacking. This approach reflects a broader trend towards the absence of consolidated strategies for saving. Young people seem more willing to live in the present rather than worrying exclusively about the future, thus creating a clear distinction between their habits and those of previous generations. In this context, it is important to understand how changes in social values ​​​​influence the economic decisions of the new generations, leading to a greater emphasis on experiences over material goods.